People, Planet and Profit

For many businesses, and certainly for packaging and FMCG, sustainability is a great challenge. Creativity is key in finding better solutions and novel innovations, in the context of People, Planet and Profit.

There are many creative techniques and design tools that can help you in this journey. From better briefing up to sensible selection. From creating roadmaps to idea generation.

Finding the right balance between People (your consumers), Planet (environmental) and Profit (business) is key for defining design directions.