Packaging

My expertise and experience lies in Packaging. For many years I worked as Design Project Leader in Unilever. In this role, I have been leading the experience and packaging (structural) design process, through Design Thinking and design methodologies. I have facilitated a wide range of brainstorm sessions and other design workshops, leading to great packaging innovations, with better consumer experiences, and with a strong focus on sustainability. 

One year ago, I decided to start my own business and do what I love most: facilitating creative sessions!
For packaging innovation this could be (online) sessions on:

• Kick-off sessions
• Consumer journeys
• Consumer experience mapping
• Design briefing (incl. agencies)
• Idea generation
• Sustainability
• Roadmap creation
• Concept development
• Concept selection
• and even design Prototyping sessions

Do you have packaging challenges? Don’t hesitate to contact me at to discuss possibilities…