Consumer centric

I strongly believe in idea generation from a consumer-centric approach. What is it that your consumer really needs or wants? What experience does your consumer seek for or what experience do you want to give to your consumer?

The Design Thinking process starts with exploring the consumer needs. By defining personas, gathering observations, finding insights, creating consumer journeys and experience maps, you can learn a great deal about the needs of your consumers, find sensible idea spaces or possible improvements.
Spending (part of) a workshop on your consumers, at the beginning of an ideation or design process, can be of crucial value.

Contact me if you want to learn more on how to integrate consumer perspective into your creative sessions or to find out more about:

• Consumer journeys
• Experience mapping (sessions)
• Design Thinking

“Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. “

5 Stages in the Design Thinking Process, by Rikke Friis Dam and Teo Yu Siang, Interaction Design Foundation, 2021